Emil Ericsson

Digital specialist

Former web developer, now working in digital transformation, strategy, project management and web analysis.

Web strategist at Digitalist

2023 – Present

At Digitalist, I work as a web strategist with a focus on helping organizations and public authorities improve their digital presence and communication. My work covers everything from strategic guidance to hands-on analysis and optimization of web platforms and content.

One of my main responsibilities has been leading web analysis efforts, particularly through Matomo, to help clients make informed decisions based on user behavior and performance data. I have also been involved in internal development projects where I have facilitated workshops and supported digital teams in aligning technology with organizational goals. In addition, I have worked actively with AI-powered tools and AIO (AI Optimization).

My focus areas are analysis, strategy, and improving the quality and accessibility of digital content.

Statistics & analysis – Strategy – AI & AIO

Digital specialist at Avtalat

2020 – 2023

Avtalat is an organization that helps both employers and employees understand collectively agreed pensions and insurance. I joined from the very start, and being part of the early team gave me a unique opportunity to help shape the organization’s communication strategy and content.

Our goal was to form a customer oriented organization that takes advantage of digital transformation to better meet our customers needs in all the situations in which they come in contact with us. I’ve played a part in most of Avtalats digital products, both internal and external, where I’ve been working in cross functional teams in both operative and consultative positions.

My main points of focus are analysis, strategy and digital insights.

Digital insights – Statistics & analysis – Strategy

Digital project manager at PTK

2018 – 2020

After two years at PTK I was asked to manage the development of the new and improved version of Rådgivningstjänst.se (Now known as Avtalats rådgivningstjänst). The service offers automated digital pension placement counseling for those who work in Sweden’s private business sector, by using algorithms to generate advice based on the users situation and economy. I managed the development process in 2017, and since it went live in february of 2018 I’ve been responsible for communication and marketing. The new release was a success, and usage and completion rate of counseling has steadily increased throughout the year. The project is managed with the Scrum method.

During this period I also maintained and developed the sites Knegdeg.se and Arbetautomlands.se, smaller initiatives but with a large fanbase. Unfortunately the sites are no longer up and running.

Project planning – Scrum – Budgeting – Statistics & analysis

Web editor at PTK

2016 – 2018

In the role of web editor at PTK I managed the editorial planning and publication on our websites and digital channels. I wrote and produced new material and processes for existing channels. I tracked and analyzed statistics and goal fulfillment aswell as managed our presence in social media and SEO.

Statistics & analysis -Communication – Marketing

Web developer at Enestedt advertising agency

2015 – 2016

At Enestedt I produced and administered about 40 websites for our customers, from smaller companies to very large brands. The job required me to be very flexible, and to find easy solutions to complex problems fast. Here I had access to the time and resources to experiment and learn how to best plan and manage development projects in an efficient way.

Web development – Customer relations – Problem solving

Partner at Frank & Rakel

2014 – 2015

I started the communications bureau Frank & Rakel with two friends from my university. We had a good run working with small and medium sized companies as clients, helping them build and manage their brands and websites. After a little over a year however, I decided to pursue a more technical career, and left the company. Frank & Rakel is still active today.

Strategy – Web design – Graphic design